MSc In Marketing

Why do I need an MSc in Marketing

Unlike General management programmes such as MIM/MBA, an MSc in Marketing is a rather specialised course aimed only at people, who have either made up their mind of venturing into the marketing sector or for professionals in the sector who want to broaden their perspective. As such, the curriculum mainly comprises of core marketing modules such as:

• Corporate Strategy

• Business in Society

• Digital Business

• Data Analytics

• Organisational Management

• Financial Accounting

• Marketing Innovation

• Sales Management

Furthermore, in order to help the students in specialising in a particular niche, students also have the option of choosing a cluster specialisation in many cases(nomenclature may be different) wherein they get to choose from a pool of marketing sub domains as discussed in the following section of electives and specialisations.

MSc in Marketing Graduates will learn to optimise internal company resources and combine this with a deep understanding of the complexities of its international markets.

Beyond the essential marketing fundamentals (toolbox, analysis, and process) the program lays strong emphasis on the managerial and digital aspects of modern day marketing as well, by focusing on Data Driven Calculations.

Highlights of the MSc in Marketing

• Most programmes allow students to take up an Internship or submit a Dissertation on a Market Research Issue wherein they can see for themselves as to what suits them the best and accordingly decide. It is specifically good for the Non-Business Track students who have probably never come across all of these.

• International Specialisations such as Chartered Institute Of Marketing (CIM), work towards giving professional qualification. This compensates for the student’s lack of experience in the field as well.

Teaching Methodology 

• Interactive coursework with case reviews.

• Team Building activities such as Group Projects, Assignments, etc.

• Marketing Simulation Games to provide insight into cutting edge and innovative marketing techniques and a chance to implement them.

• Corporate Partners, Esteemed Alumnus, Professionals, impart into students up-to-date knowledge of the dynamic market.
• Mostly practical based learning with a good mix of theory and fundamentals.

Electives and Specialisations

Most MSc Marketing curriculum provides electives pertaining to different domains or completely separate tracks for a full specialised course: 

• E-Commerce / Digital Marketing/Social Media Marketing

• Brand Management (Luxury, Fashion, FMCG)

• Sports/Media Management 

• Strategic Marketing Thinking

• Sales and Retail Marketing

• Market Research/Consulting
• Global Business Strategy
• Innovation Management

Duration and Admission Requirements 

Most MSc Marketing Programmes are Fast-Track Intensive specialised masters, having a duration range of 10-12 Months, most of them being offered on a full-time basis.

The Admission requirements for these masters, is more or less, generic for all schools, with slight variation from one school to another. For most of the MSc Programmes you need to fulfill the following criteria:

• Management Aptitude Test- GRE/GMAT (Please note, this requirement, however, is also waived by certain schools and thereby is optional for many of the programmes)

• Well rounded, internationally Recognised Undergraduate Degree in a relevant field & transcripts (Again, several MSc Marketing programmes do not require students to have a relevant bachelor degree)

• A professional RESUME/CV

• English Language Proficiency Test- IELTS/TOEFL/TOEIC. (Several Schools provide waivers to its students, provided they have English as their mother tongue, is a native speaker or has done their bachelor degree from an English-medium university)

• Letter of Recommendation (minimum 2)

• Non-Refundable application fee(Varies from school to school)

• Motivational Letter or Essays

• Proof of Work Experience. (Not all programmes have mandatory criteria regarding work-ex. So while some like ESADE accepts fresh graduates into their programme, CRANFIELD needs an average of 5 years of work-ex).

GMAT/GRE

Although It is not mandatory for all MSc Marketing Programmes, but a well-balanced GRE/GMAT can increase your chances of acceptance manifold.

For the top, most programmes at ESADE, HEC, ESSEC, ESCP, RSM a GMAT Score of 660+ / GRE Score of  317+ should be sufficient. The Aptitude Tests are however just a small part of your application and can often be compensated by other facets of your profile such as good undergraduate institute/ Good GPAand vice versa.